Website Design: Important Factors to Consider



When it comes to website design, there are a lot of important factors to consider. You need to take these factors into consideration because doing so will ensure your website looks good. but website design isn’t just about your website looking good, it’s also about ensuring that runs smoothly and offers potential viewers the chance to work their way around it with ease.

Grab their attention

When someone logs onto your website, you need to make sure that you grab their attention in the first few seconds. The quicker you grab their attention, the more likely it is that they will buy your products.

A simple interface

You may be tempted to create an advanced interface that looks great, but this isn’t always the best thing to do. The simpler the interface is, the easier it will be to read and navigate around.

Highlight your web pages

Work to ensure that the content on your website is written well, and it’s clearly visible. You should also make sure that all of your web pages are easily found, as this will also encourage visitors to stay a little longer.

Don’t forget the headline

What is your website all about? What do you do? What services do you offer? The headline should ideally be used to ensure any visitor will quickly learn what the goal of the website is. If the name of your business lets people know what you do, then you’re onto a winner. See an example of this at:

The call to action

A call to action is in essence a way of telling your visitors to do something. You’ve probably seen many calls to action on a wide variety of websites, without even realizing. The words ‘Buy Now’ or ‘Click to buy’ are all calls to action, and it’s this that can help to improve sales.

Don’t forget the images

When it comes to designing a website, you should be aware that images are very important. Don’t fill a page purely with words if you’re trying to sell something. Images can be very descriptive, and they can tell potential customers a lot about a product.

Update regularly

It’s thought that if you want to keep people interested, you will need to regularly update a website. This is crucial as it ensures people keep coming back for more. What’s more is from a technical point of view, updating the dynamics also ensures that your website functions correctly too.

Organize your site properly

Don’t automatically assume that visitors to your website will always find what they are looking for. Some people do not know what they are looking for, and they simply visit your site to browse. If you organize your site properly, someone who is looking to buy some coffee for example, will be able to see the heading ‘Coffee’ then the sub-headings ‘Instant’ ‘Ground’ ‘Beans’. This will offer them the chance to work through your website and see what you have to offer.

The F Pattern

The F Pattern is a theory that has been studied many times, this theory suggests that when people view a website, they look at the screen in a particular way. The way people look at the screen has been traced, and it turns out they use an F pattern. This means that what you place at the top of the screen, down the left hand side and about half way up the website is more likely to be seen.

Now that you know this, you could use this to your advantage, and display your most important information with the F pattern in mind.

As you can see, there are a few factors that are well worth considering. Website design isn’t as easy as you may think, but getting it right could prove to be very profitable.




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