In the last decade, social media has become one of the most important platforms for businesses. For many people, social media is everything; from searching for new friends, new products, and searching for real life solutions. Because of this progressive growth in numbers of people using social media, it has become the best place for businesses that want to grow and succeed. The following are top five methods that you can use social media to grow a business.
(i) Use promotions to drive conversions
When you use social media promotions, you will draw more interested followers who want to take advantage of reduced prices or offers. Your followers will inform others about your new product, offers, and opportunities and follow your home page. Remember to take advantage of all promotions to grow traffic, harvest emails for your mailing list, and optimize sales.
(ii) Enhancing customer service
In the past, businesses were using a lot of money for their customer service. They had to hire a lot of staff to answer questions and keep clients happy. However, that brick and mortar method becomes very ineffective when the clientele base is large and spread all over the world. With social media, customer service has become easier, more professional, and highly effective. No matter the time of the day or night, clients can check on their social media accounts to make enquiries, follow specific managers, and get everything they want in real time. Besides, because businesses are utilizing mobile optimized websites, there is no waiting until morning to reply to their enquiries, managers or marketing staff do it right away on their vehicles, home, or even relaxing on holiday.
Selling to unique audience
While the target of any marketer is reaching as many people as possible, it is never possible especially when using traditional marketing methods. However, social media allows you to reach even the unique audience you previously thought was unreachable. When any of your followers or clients on Facebook likes and buys an item, the good news will be spread to all very fast. Whether you are selling eBooks, downloads, recipes, or other products, you will be amazed by the orders that will keep coming to your inbox.
Building communities as opposed to customers
When you use social media to drive sales and market your brand, you do not win customers but build communities. This way, your clients become part of the brand so that they help you understand areas that need improvement at any time. For instance, you are sure of getting a guide to the top shavers, link with the manufacturer, and even past clients who have used the product. When you reach a level of growing and working with the community, the profits will go high and become sustainable.